Everest Ice and Water Systems
Meet the client
Everest Ice and Water Systems manufactures ice and water vending and filtration machines for businesses across the United States. Everest has an amazing innovation story that produces more ice, uses less electricity and extends the life of their machines, allowing the company to deliver the value proposition of making machines better, faster, stronger.
Everest had three key goals they hoped to address when they came to Brandpoint. They wanted to generate awareness for their brand and products, reach potential customers in relevant channels and drive leads to their sales pipeline.
The Codigolab strategy team collaborated with Everest to create a digital marketing plan to accomplish their three goals. They also planned to create content that would bring more value to their consumer base. They wanted content that discussed product advantages and innovation benefits of Everest products.
The digital marketing plan called for updates to the Everest website that would improve overall user experience, optimizing the site to receive more conversions. Brandpoint developed an omnichannel strategy across the Everest blog, YouTube channel, Facebook and LinkedIn pages which allowed customers to connect with the brand and the Everest sales team. Pay-per-click campaigns and search engine marketing helped drive lead traffic and started to increase the numbers of sales and orders to a fever pitch.